ussoccer.com will keep fans posted of the TV schedule (although, once NBC gets its coverage going it will be near on impossible not to find out when events are being shown), but the USA will start its Olympic run on Wednesday, Aug. 6 LIVE on MSNBC and UNIVERSAL HD in the time block from 7:30 a.m. to 10:00 a.m. ET. The match has a 7:45 a.m. ET schedule kickoff. That's 7:45 p.m. China time.